VISION

Based on the motto “Building Value For Tomorrow“, Land & General Berhad aims to bring in high profits in the future along with a living community and environment that is both invaluable and sustainable. Established in the property sector through its signature development at Bandar Sri Damansara, its property development business will form the mainstay of the Group but its aspirations mean that its horizon will continue to be broadened.

Through understanding the increasingly competitive and challenging business environment, the Group continues to strive harder to ensure our people and stakeholders are both rewarded and protected from the risks these challenges may pose. This shared vision fuels our commitment to operate in a responsible and sustainable manner, and to give back to society and people who form an integral part of our journey.

The Group prioritizes long-term relationships with shareholders and stakeholders, hence every development project is designed and engineered to secure value and profit for all parties and their investments.

Land & General ensures its loyal buying community value through the creation of developments that upgrade and enhance their lifestyles, propelling working and living environments to greater heights.

It is Land & General’s vision to establish itself as a major and successful business group in Malaysia and the region.

MISSION

Land & General is a diverse group of companies with established businesses in property development and management.

The group thrives on entrepreneurial challenges and opportunities by investing astutely in promising businesses and building these up.

Land & General does well by injecting professional and skilled management into businesses and enhancing their values.

The management is lean and alert to the changing business environment and responsive to business opportunities both locally and in the region.

In growing the business Land & General will continue to build up a solid financial foundation to ensure shareholders obtain consistently good returns, including making strategic and timely investments when opportunities arise.

Land & General builds value into businesses.